About David

I'm just an everyday guy that believes men can look and feel good too. No high fashion here -- just approachable advice and inspiration for normal guys like me!

I'm David

content creator | normal guy

There are so many cool guys in big cities on the internet. I’m not one of them. I’m a normal guy, in an average sized city, with a pretty normal life. Which is exactly why my friends encouraged me to start posting fashion content on Tik Tok in 2021. Since then, I’ve connected with hundreds of other normal guys who just want to look a bit more stylish and elevate their lives. I think keeping it simple with fashion, fitness, and more can take you from the life you have and set you on the path towards your dreams - whatever those may be!

elevate your everyday

I'm married

Sorry ladies, I'm taken. I've been married to my best friend for just over 5 years! I definitely wouldn’t be doing this today if it wasn’t for her constant support and encouragement!

I know how you feel

No, seriously. This was me as a kid. Awkward, a little chubby, and FAR from stylish. I was really insecure, and still fight some of those things today. But working to improve my fashion and lifestyle has given me the confidence to pursue my dreams. I know it can do the same for you!

i was a college athlete

Golf was my entire life until I graduated college and realized I didn’t have what it took to turn pro. But, my love for men’s fashion and style really started on the links!